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Part Accessory Product

Overview​

Parts & Accessories sales specifically through the eCommerce channel. This includes sales made on any of the following sites:

  • parts.gmparts.com
  • parts.chevrolet.com
  • parts.gmc.com
  • parts.cadillac.com
  • parts.buick.com
  • accessories.chevrolet.com
  • accessories.gmc.com
  • accessories.cadillac.com
  • accessories.buick.com

Key Benefits​

Parts ($15.5M) and Accessories ($130M) combined for over $145M in retail revenue in 2024 - pacing for significantly more in 2025.

Getting Access​

All requests to access GM data must be reviewed and approved by GM’s privacy team via the Privacy Impact Assessment (PIA) tool. GM’s PIA tool helps to identify, assess, and mitigate privacy risks associated with a particular product or service—especially when it collects, uses, stores, or shares personal data. If a PIA has not been approved for your use case, you can submit one using the link: epia.gm.com.

  • How to request a Glenda Role
  1. Navigate to https://glenda.gm.com/identityiq72/home.jsf
  2. Click on “Manage User Access”
  3. Search for your name, or the name of the person for which you are requesting, and check the box for your name. Then click “Next”.
  4. Next, this will take you to a “Review and Submit” Page. Before submitting you are required to enter a Business Justification for why you need access to this role. Click on the little message blurb outlined in red below to enter a business justification. a. You can use the following for your business justification – “I need access to this role in order to view the eCommerce Intelligence Hub reports.”
  5. Finally, click Submit! Your request is normally approved within a day or two.
  • Access levels - Read only, edit access

Explore the Data Catalog​

All parts & accessories eCommerce data is stored within DataBricks and is organized in the unity catalog.

The specific schema that houses this data is referred to as work.aai_ecom_analytics.

To be more specific, the sales data for parts and accessories can be found in the work.aai_ecom_analytics.omdb_accy_ecom_omdb_txn table.

Browse available Part Accessory Product data and schemas:

All parts & accessories eCommerce data is stored within DataBricks and is organized in the unity catalog.

The specific schema that houses this data is referred to as work.aai_ecom_analytics.

To be more specific, the sales data for parts and accessories can be found in the work.aai_ecom_analytics.omdb_accy_ecom_omdb_txn table.

  • Reporting on daily/monthly eComm sales to leadership teams
  • Using historical data to forecast future sales, contributing to long term planning
  • Guiding product roadmap prioritization

Sample Query​

Who's Using this Data?​

Teams using Part Accessory Product Data​

  • Various Slack channels among teams that support eCommerce (business, marketing, tech, product)
  • eCommerce business team
  • eCommerce marketing team
  • eCommerce product team
  • eCommerce tech team
  • EDAI team supporting eCommerce

Reports and Dashboards​

Data used in:

Training & Learning Resources​

Status: COMING SOON

API Documentation and Tutorials​

Please reach out to Data Access Questions Primary Contact below who can provide sample presentations on how the data are used; can also give a live walk through on how the data are pulled and used in day-to-day reporting.

Need Help? Connect with us​

Support Channels​

Have an update? Send us your feedback via Slack at: #feedback-data-gm-com​

Last updated: July 24, 2025 Document version: 1.0