OnStar Subscription Service Product

Overview

Highly-dimensionalized data surrounding OnStar subscription services. This data sets the foundation as a gold source of truth for reporting, analytics and data science against OnStar subscription revenue, active customers, renewal rates, churn performance, and similar subscription metrics.

Key Benefits

Key source for customer insights related to subscription performance
Comprehensive data for business intelligence
Real-time subscription analytics capabilities

Getting Access

All requests to access GM data must be reviewed and approved by GM’s privacy team via the Privacy Impact Assessment (PIA) tool. GM’s PIA tool helps to identify, assess, and mitigate privacy risks associated with a particular product or service—especially when it collects, uses, stores, or shares personal data. If a PIA has not been approved for your use case, you can submit one using the link: epia.gm.com.

Access through Glenda:

Database: Direct Query Access - HDL - PROD - SCOR (Subscribed Customers and OnStar Revenue)
Dashboards: SCOR Power BI Consumers – PROD or SCOR Power BI Power Users - PROD

Request Process

Submit access request through Glenda portal
Specify required access level
Wait for approval (typically 1-2 business days)
Receive confirmation and connection details

Explore the Data Catalog

Browse available data catalogs:

Data Catalog
Product Overview
API Documentation (COMING SOON)

Popular Use Cases and Starter Queries

Monthly Subscription Performance

Understanding monthly subscription performance including:

Acquisition metrics: New customer onboarding rates
Total revenue: Monthly and quarterly revenue tracking
Churn analysis: Customer retention and loss patterns
Renewal rates: Subscription renewal percentages
Building predictive models: Against who is likely to convert from an OnStar trial into a paid subscription

Sample Query

- Sample query - COMING SOON

Who's Using this Data?

Engineering Teams using OnStar Subscription Service Product

Marketing Analytics - Customer segmentation and campaign effectiveness
OnStar Digital Services - Product development and feature usage analysis

Reports and Dashboards

Data used in:

PowerBI Report - Executive dashboard

Training & Learning Resources