Sales Analytics Products
Overview
Below are list of active Analytics Products for Sales / Dealer.
Analytics Products
AI/ML products are marked with an asterisk (*)
| Product | Brief Description/Product Purpose | Directly Responsible Individual (DRI) | Science Lead | ASMS |
|---|---|---|---|---|
| GM Payment Services | Dashboard that publishes transaction data that allows dealerships to reconcile their payments that are being deposited over to their account. GM is required to provide and support. | Ryan Dubs | 222040 | |
| VRIM-FC (Veh Retail Inventory Mgt - Fulfilment Ctrs) | Configuration recommender for fulfilment centers | Dan Fagnant | Patrick Duffy | 225887 |
| Accessories Insight Portal | Accessories Insight Portal (AIP) is a solution designed for regional and district sales managers to get an overview of the sales performance of different accessories across multiple dimensions. The tool generates insights on accessories’ performance leveraging accessory penetration rate as a KPI for different GM vehicles built on the T1XX Architecture. | Andrew Marten | ||
| Cadillac Lead Scoring | Cadillac Leads Scoring uses a variety of customer variables (customer income, previous GM purchases, etc.) to predict the likelihood of a particular lead resulting in a sale. | Craig Douglas | Joe Aarons | |
| Conquest Defection Analysis tool (CDAT)/Competitive Intelligence Tool (CIT) | Conquest and Defection Analysis Tool (CDAT) measures a vital metric which is CD Ratio, which helps in assessing the effectiveness of customer acquisition and helps build retention strategies. CIT- Establish a connected ecosystem that equips stakeholders with insights into competitor behavior, product strategies, market dynamics, and customer positioning—enabling faster, smarter, and more proactive decisions to sustain and grow brand share, uncover growth opportunities | Craig Douglas | Chris Giron | 237954 |
| Dealer Sales Reporting | Dealer sales consists of a suite of reports in Power BI. These reports provide order and sales insights to the marketing, brand and field teams. The teams use this information to track and score dealer ordering and communicate this information back to the dealer to identify areas of improvement. | Taylor Shamoun | 237954 | |
| EV Adoption Solution | The goal of this project is to provide comprehensive data and analytics to understand EV customers and their preferences. It aims to drive the adoption of EVs, | Craig Douglas | ||
| IOT (Incentive Optimization), ION | The primary goal of IOT is to provide the Retail Planning and Incentive team an Incentives Optimization Tool to utilize as an input in the decision-making process on the amount, mix, and type of incentives, to help efficiently and effectively meet Sales and Share goals | Craig Douglas | Tao Wu | 237954 |
| CPET (Commercial Price Elasticity Tool) | Develop a Commercial Price Elasticity Tool for SSM/Envolve, to get smarter about how we spend | Craig Douglas | Tao Wu | |
| Sales Variance Analysis | Net Price Calculator is a descriptive analytics dashboard that provides visibility into accessories year-over-year performance for vehicle volume mix, content, gross price, take rate, other and total sales metrics. It also provides sales summary of current model, new model and past model with respect to Brands. | Andrew Marten | 237954 | |
| STSF (Short Term Sales Forecast) | Forecast quantity of vehicles to be sold in next 1-2 yrs | Andrew Marten | Kavitha Satyanarayana, Xiao Meng | 237954 |
| Sales Accelerator | Objective is to Identify drivers & results that accelerate sales. Align drivers and results, produce recommendations using predictive and prescriptive analytics to brands and field teams. | Taylor Shamoun | ||
| ORI (Optimal retail inventory) – relationship/EVOD (Electric vehicle order distribution) | Determine the quantity of vehicles to hold on dealer lots and in GM's fulfillment centers that will maximize profit for input into Sales Stock & Production (SSP) charts used for GM's strategic production and incentive decisions. | Matt Brown | Bob Inman | Coming Soon |
| VRIM (Vehicle Retail Inventory Management)* | Recommend vehicle configurations to be ordered by dealers, within dealer allocation and constraints, seeking configurations that will sell quickly and profitably.VRIM: Weekly, Dealer-Specific Vehicle Configuration Recommendations for Fast, Profitable Sales. Based on dealer allocations and constraints, VRIM identifies optimal configurations to maximize inventory turnover and profitability. | Soumya Ragunathan | Yalda Rahmati | 237954 |
| Residual Value Intelligence* | Develop Forecasting model for Residual Value of Fleet Rental vehicles. Use auction and fleet data together with other publicly available macroeconomic data to develop a model predicting auction price (residual value) for leased fleet vehicles at the end of lease. First goal is to deliver a POC for the residual value forecast of off-rental repurchase vehicle for key vehicle segments. Second, work with business team to clarify business requirement for modeling future residual value of all vehicles’ (off-rental, off-lease). The model will provide insights for business to determine the best incentive and volume to maximize company’s profit or some other targets.Residual Value Intelligence: Accurate Fleet Vehicle Residual Value Forecasting. Predict residual values using auction, fleet, and macroeconomic data for informed remarketing decisions. | Jie Du | Zijin Chen |
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Last updated: January 23, 2026 Document version: 1.0