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Sales

Overview​

The Sales Business Data Catalog is a centralized inventory of sales-related data assets across the enterprise, designed to make information on vehicle ownership, sales orders, and customer delivery easily discoverable, understandable, and trustworthy. It provides both business and technical users with context, definitions, and lineage for sales data, ensuring consistency and enabling better decision-making.

Below list is an example of available Data Products with link to Confluence page where available:

SUBPRODUCTDESCRIPTION
Customer DeliveryInformation about the actual delivery of a vehicle to a customer, including when, through what dealer, and the delivery type.
Sales OrderInformation about the confirmation of an upcoming purchase by an individual or organization, including what is to be pending for a purchase.
Vehicle OwnershipDetermining vehicle acquisition, sales, ordering, and incentives as part of the vehicle purchase process and tracking the ownership of the vehicle throughout its lifecycle.

Key Benefits​

Ability to get information about the orders of a vehicle such as when, by whom, for what, and if directly for a customer. This includes a forecast product release date if the order has not been fulfilled.

Additionally, information about the delivery of the order including the purpose, timing, and to whom the vehicle was delivered. 

Getting Access and Data Catalog:​

All requests to access GM data must be reviewed and approved by GM’s privacy team via the Privacy Impact Assessment (PIA) tool. GM’s PIA tool helps to identify, assess, and mitigate privacy risks associated with a particular product or service—especially when it collects, uses, stores, or shares personal data. If a PIA has not been approved for your use case, you can submit one using the link: epia.gm.com.

SUBPRODUCTGLENDA PROFILEATLAN
Customer DeliveryDirect Query Access - HDL - Sales_Prod - Gold_Vehicle_Ownership - Vehicle_Ownership - Reader (Hash Amperity Id)

Direct Query Access - HDL - Sales_Prod - Gold_Vehicle_Ownership - Vehicle_Ownership - Plain_Text_ID_NBR - Reader		silver_vehicle_deliveries_gmna
Sales OrderDirect Query Access - HDL - Sales_Prod - Gold_Vehicle_Ownership - Vehicle_Ownership - Reader (Hash Amperity Id)

Direct Query Access - HDL - Sales_Prod - Gold_Vehicle_Ownership - Vehicle_Ownership - Plain_Text_ID_NBR - Reader		silver_sales_order_gmna
Vehicle OwnershipDirect Query Access - HDL - Sales_Prod - Gold_Vehicle_Ownership - Vehicle_Ownership - Reader (Hash Amperity Id)

Direct Query Access - HDL - Sales_Prod - Gold_Vehicle_Ownership - Vehicle_Ownership - Plain_Text_ID_NBR - Reader		Vehicle Ownership

Note :

  • To gain access to confluence pages: Navigate to Service Now , Search for 'Confluence (CONF) Access' , Under the ‘What do you need access to? Search by group or space name’ question select Data Engineering (Viewer)

  • To request access to data: Go to http://myaccess.gm.com/ . Under Manage Access -> Manage My Access , submit a request with Glenda profile information provided above.

Vehicle Ownership Gold Product is part of the Customer Marketing Data Engineering Gold Assets and supports use cases like:

    • Customer segmentation – Grouping vehicle owners by attributes such as demographics, purchase history, or ownership stage.

    • Campaign targeting – Delivering tailored marketing messages to specific customer segments for higher engagement.

    • Incentive eligibility – Identifying which customers qualify for special offers, rebates, or loyalty programs.

    • Lifecycle marketing – Driving retention and upsell by aligning communications with each stage of the customer's ownership journey

Who's Using this Data?​

  • Marketing Analytics

  • Martech Campaign

  • Customer Engagement

Training & Learning Resources​

More documentation is on confluence pages:

Customer Delivery

Sales Order

Vehicle Ownership

Need Help? Connect with us​

Support Channels​

Have an update? Send us your feedback via Slack at: #feedback-data-gm-com​

Last updated: December 4, 2025 Document version: 1.0